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“The single greatest challenge facing managers in the developed countries of the world is to raise the productivity of knowledge and service workers. This challenge, which will dominate the management agenda for the next several decades will ultimately determine the competitive performance of companies. Even more important, it will determine the very fabric of society and the quality of life in every industrialized nation.”
Drucker, Peter F., The New Productivity Challenge, Harvard Business Review (Nov-Dec 1991).
C-Suite Executive, Comment to Peter Drucker at the Knowledge Management Conference, San Diego (1999).
ENGINEering applies the physical sciences to improve the productivity of standardized task work.
HUMANeering applies the human sciences to improve the productivity of responsive knowledge work.
Humaneering closes the “science-practice gap” in work design and workforce management. Development begins with the challenges of managers and experiences of employees, and continuously translates and synthesizes relevant human science from hundreds of disciplines in search of insights for creating better alternatives. These alternatives are conceived by panels of managers, scholars, practitioners and frontline workers, and then field-tested and refined into validated principles, methods and tools that everyone can use.
DesignedWork™ v4.0 (beta) is the first application created with humaneering. It responds to the challenge, and opportunity, for more productive knowledge work, a part of every person’s work.
Organizations can begin simply by (re)designing a single activity, process, role or job. DesignedWork increases an organization’s financial returns on human capital, while making people’s work and jobs more satisfying and rewarding.
The value of any technology is measured by the results of its application. Field trials of DesignedWork 3.0 (beta) consisted of more than 200 projects within people-dependent operations of 59 large companies. We asked to focus on their “toughest” or “most costly” people issues. DesignedWork “exceeded expectations” in all of the projects.
- Consumer Goods
- Financial Services
- Healthcare Systems
- High Tech
- Call Centers
- Field Services
- Human Resources
- Middle East
That’s because DesignedWork 4.0, taps into latent human potential in biopsychosocial ways that work designs of the past never could.
Standardized manual “task work” is best designed and managed using physical science principles, or ENGINEering. Workers respond with obedience, endurance, diligence and dependence.
Responsive biopsychosocial “knowledge work” is best designed and managed with human science principles, or HUMANeering. Workers respond with expertise, commitment, creativity and initiative-taking.
Best of all, because the Humaneering Technology Initiative is a nonprofit global effort for public good, DesignedWork v4.0 (beta) is FREE to use. However, to minimize abuse and misapplication, we utilize intellectual property (IP) licensing to restrict direct access to people who develop and demonstrate the capability to use it wisely.
A Humaneering Proficiency Development Program is now available to prepare you to practice humaneering-based DesignedWork. For comparison to other workplace learning challenges, some users tell us the time, difficulty, benefit, and cost of learning DesignedWork is similar to learning Six-Sigma. The payback materializes so quickly that the investment in learning is negligible.
We encourage you go ahead and join our “insider” Humaneering Community for early access to try humaneering-based DesignedWork and decide for yourself. The cost is only $20/yr, and you’ll start out with a complementary IP Level 1 – Humaneering Intern license and FREE enrollment in the first online course.
Very few of today’s knowledge workers are in roles, jobs and work environments explicitly designed for people to maximize their work performance. Yes, it’s true.
One reason for this is most executives and managers haven’t ever experienced what’s possible with professionally designed human work, and have become accustomed to, well, you know.
The old paradigm for work design may be good enough for the standardized task work that any willing worker can perform. But it’s not so good for people performing knowledge work. It wastes worker time and energy, saps engagement and potential, and create all kinds of extra work for managers.
When it’s people who make the difference in business success, it’s work design . . . maximizing the alignment of people, work and workplace to the business opportunity . . . that largely determines the limits of their performance. Systems precisely aligned, and everyone is operating at their top potential. Systems created ad hoc, and you’re wasting 30% or more of your payroll expense.
DesignedWork is a commercial-strength people-centric work design protocol, suitable for organizations of any size. It’s easy-to-use and context-sensitive, and can be applied to a single role or job, to and entire process or operation, or to all human work within the organization.
Though we are still learning why, DesignedWork v4.0 has a regenerative effect within organizations. This “non-zero-sum” characteristic, with sufficient exposure, creates a virtuous cycle of increasing productiveness across an organization. In part, this might explain why it has so many beneficiaries:
- Create more value
- Start loving your work
- Make a bigger difference
- Earn more income
- Achieve your potential
- Spend less time managing people
- Increase span of control
- Get the best from people
- Set performance records
- Get first-mover advantage
- Raise financial return on human capital employed
- Foster innovation
- Grow faster with less risk
- Increase business acumen
- Add new services
- Secure new clients
- Meet increasing demand
- Resolve people problems
- Prepare for the future
- Feature new technology
- Refresh existing products
- Add new services
- Create more value
- Reach wider audience
- See your research applied
- Support management
- Access application data
- Create the future
- Leverage current investments
- Increase productivity
- Scale with lower risk
- Compete organizationally
- Increase productivity and employment levels
- Prepare labor-market systems for the future
- Regenerate society
Hundreds of additional major companies will experiment with DesignedWork v4.0 during the next few years. Plus executives and managers already familiar with its potential tell us they will extend their applications to additional people-dependent operations.
This means many more independent humaneering professionals and in-company humaneering specialists are needed soon. Developing and supporting these future humaneers is the work of our “insider” Humaneering Community, where existing humaneers are preparing future humaneers to be the designers of human work for the 21st century.
Perhaps you should consider adding humaneering-based DesignedWork to what you know and do professionally? Could there be any better time to prepare than right now?
1930s - 1970s
1939 – A business case for synthesizing the relevant sciences into a “humaneering” technology first appears in textbook by Industrial Psychology professors at Purdue University
1940s – 1960s Many new and more accurate theories of human behavior are developed by both scholars and practitioners
1980s - 1990s
1983-99 – Key principles for humaneering architecture and methodology emerge from a proprietary initiative consisting of many disciplined applications of human sciences to enable and support the redesign of large-scale, people-dependent business operations
1999 – Presentation of a scientific, economic, ecologic and systemic case for a humaneering technology at the World Productivity Congress in Edinburgh, Scotland spawns global interest
2000s - 2010s
2001 – Article in publication of the U.S. Institute of Industrial Engineers attracts start-up funding support
2002 – Humaneering Technology Initiative, LLC (“HTI”) is founded with initial focus on developing a new and more effective approach to managing human work in the 21st century
2005 – HTI launches Humaneering Institute, Inc. as a 501(c)(3) scientific organization, with a mission to develop and maintain humaneering technology for the public good
2009 – Private-beta testing of humaneering technology and the DesignedWork protocol (v3.0) begins, altogether reaching 59 host clients and more than 200 applications within people-dependent operations of major organizations
2020s - 2030s
2020 – Projected market requirement for 1,000+ in-company specialists, and 1,000+ independent professionals with a Level 6 IP-license or higher to support adoption of humaneering
2024 – Commercial release (including mobile access to design simulator and real-time organization-management decision-support system)
2026 – Educational release
2028 – Public release
This is all happening within our “insider” Humaneering Community.
Joining will provide you with insider knowledge, access to free and fee-based capability development programs, options for applying DesignedWork v4.0 (beta), opportunities to volunteer, and other ways you can get involved and benefit personally.
To join you will need our Level 1 Intellectual Property (IP) License, which requires only that you agree to follow a few Community rules and pay a license fee of $20/yr.
Humaneering Technology Initiative, LLC
A not-for-profit enterprise, supporting a global community of volunteer workforce managers, organization practitioners, academic scholars, frontline workers and more, creating (1) a biopsychosocial applied science and (2) a humaneering-based approach for optimal design and management of human work.
DesignedWork™ v4.0 (beta), a breakthrough in work design and management effectiveness, made possible with humaneering technology, is available now for learning and application.