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The “open beta” release of humaneering-based DesignedWork™ v4.0 has organization leaders talking because it creates a regenerative future for human work. This future depends on a new human-science-based approach to work design and workforce management, and on a new profession . . . the “humaneer”. . . to show stakeholders how they can achieve this potential.


  • Learn about and experiment with humaneering
  • Resolve persistent people problems
  • Let knowledge workers create more value
  • Capitalize on discovering the DesignedWork advantage ahead of your competitors


  • See and understand people with new insight
  • Be more helpful on work and career issues
  • Strengthen your practice with rare capability
  • Expand and diversify your services for greater opportunity, agility and income security

DesignedWork™ v4.0 (beta) is the first major application created with humaneering. DesignedWork responds to the challenge and opportunity to increase the productivity of “knowledge work” by making human work and jobs more meaningful, satisfying and rewarding for workers in a way that directly increases the organization’s financial returns on its human capital employed (HCE) (i.e., previously FTE, headcount, or labor).

You may be thinking . . . How can work be better for both individuals and organizations? Aren’t workers competing with their employers, each trying to receive more and give less?

In many organizations they have been competing. But this stand-off isn’t some preordained force of nature. It’s a result of outdated zero-sum Managerial Economics thinking, and sustained by the unquestioned application of Industrial Era management principles. Today’s predominant knowledge work underperforms in these conditions.

Humaneering-based DesignedWork v4.0 has a regenerative effect within organizations. This non-zero-sum characteristic, with sufficient exposure, creates a virtuous cycle of increasing productiveness and personal satisfaction across an organization.

Increases the economic value people create with their work
Resolves many people issues that frustrate management
Makes work more meaningful, engaging, and satisfying
Creates jobs that attract, support and retain high-performers
Value Creation

The value of any technology is measured by the results of its application. Field trials (i.e. controlled beta testing) of DesignedWork 3.0 consisted of more than 200 projects within people-dependent operations of 59 large companies. We asked to focus on management’s “toughest” or “most costly” people issues. DesignedWork “exceeded expectations” in all of the projects.


  • Automotive
  • Biomedical
  • Consumer Goods
  • Financial Services
  • Government
  • Healthcare Systems
  • High Tech

  • Hospitality
  • Pharmaceutical
  • Retail
  • Software
  • Telecom
  • Transportation
  • Utilities


  • Call Centers
  • Field Services
  • Human Resources
  • Logistics
  • Manufacturing
  • Sales


  • Americas
  • Europe
  • Middle East
Field trials are routinely silenced by mutual non-disclosure agreements (NDA). So, to give you an executive view of these projects, we asked several to share anonymously the business results their organizations achieved. [Hover for slide-advance icon to appear.]
Stakeholder Alignment

DesignedWork’s regenerative capacity and tight alignment of stakeholder interests naturally (i.e., systemically) results in a non-zero-sum or virtuous organization culture, in which organization members create ever-increasing economic value and meaning with their work, and as a result are more genuinely satisfied in their roles.

Very few of today’s knowledge-workers are in roles, jobs and work environments explicitly designed to maximize their work performance. This is a legacy of the standardization once necessary to reduce administrative complexity. Even though computers have now eliminated the issue, many organizations continue unwittingly to constrain their knowledge workers with unnecessary and wasteful standardization.

Humaneering-based DesignedWork makes it possible to redesign knowledge work to enable value-creating variation without losing the efficiencies and scaling made possible with standardization. Knowledge workers at all levels create increased economic value, while also finding greater meaning and satisfaction in their work. Not only does performance improve, but many of today’s people-issues disappear.

DesignedWork is a commercial-strength, people-centric work design protocol suitable for organizations of any size. It’s easy-to-use and situation-sensitive, so it can be applied to a single role or job, to an entire process or operation, or to the whole organization.

[tweet_dis]DesignedWork will maximize the sustainable performance of people in any role[/tweet_dis]. It’s an outcome that every stakeholder can enjoy.


  • Create more value
  • Start loving your work
  • Make a bigger difference
  • Earn more income
  • Achieve your potential


  • Spend less time managing people
  • Increase span of control
  • Get the best from people
  • Set performance records


  • Get first-mover advantage
  • Raise financial return on human capital employed
  • Foster innovation
  • Grow faster with less risk


  • Increase business acumen
  • Add new services
  • Secure new clients
  • Meet increasing demand
  • Resolve people problems


  • Prepare for the future
  • Feature new technology
  • Refresh existing products
  • Add new services
  • Create more value


  • Reach wider audience
  • See your research applied
  • Support management
  • Access application data
  • Create the future


  • Leverage current investments
  • Increase productivity
  • Scale with lower risk
  • Compete organizationally


  • Increase productivity and employment levels
  • Prepare labor-market systems for the future
  • Regenerate society
Early Access

We expect hundreds of trailblazing major companies to take advantage of the open beta release of DesignedWork v4.0 during the next few years.

Our resources will be limited initially, so contact us now to schedule our Technology Transfer professionals for a time that best fits your organization’s plans for 2018 and beyond.

Executives and managers already familiar with DesignedWork from earlier beta releases will appreciate many new support services, including the powerful and convenient online Humaneering Proficiency Development Program (HPDP), to expand the application of DesignedWork throughout their organization.

1930s - 1970s

1939 – A case for humaneering first appears in textbook by Industrial Psychology professors at Purdue University

1940s – 1960s Many new and more accurate theories of human behavior are developed by both scholars and practitioners

1980s - 1990s

1983-99 – Key principles for humaneering architecture and methodology emerge from many disciplined applications  of human sciences in redesign of large-scale, people-dependent business operations

1999 – Introductory presentation at World Productivity Congress in Edinburgh, Scotland spawns global interest

2000s - 2010s

2001 – Article in publication of the U.S. Institute of Industrial Engineers attracts start-up funding support

2002 – Humaneering Technology Initiative is founded with initial focus on developing a new and more effective approach to managing human work in the 21st century

2005-06 – v2.0 Field trials

2009-14 – v3.0 Field trials

2018-2022 – v4.0 Open beta

2020s - 2030s

2020 – Projected market requirement for 1,000+ in-company specialists, and 1,000+ independent professionals with a Level 6 IP-license or higher to support adoption of humaneering

2024 – Commercial release, including mobile access to decision simulator

2026 – Educational release

2028 – Public release

This increase in DesignedWork applications means many more independent humaneering professionals and in-company humaneering specialists are needed soon, and will require development and support.

Early users worked with our volunteers to translated years of in-company support into the Humaneering Proficiency Development Program, noted above, which is capable of developing both employed specialists and independent practitioners. Furthermore, several important differences in these two roles (i.e., internal support versus external support) led to our developing specialized courses for each role.

Imagining ahead, will you be among those who become proficient using DesignedWork v4.0 to help executives and managers with real-world applications?

Humaneering Community

This is all happening within our “insider” Humaneering Community, where we support “early access” for trailblazing individuals and organizations.

Joining will provide you with insider knowledge, access to free and fee-based professional development programs, options for applying DesignedWork v4.0 (beta), opportunities to volunteer, and other ways you can get involved and benefit personally.

Humaneering Technology Initiative

A global community of volunteers creating a universal applied science for maximizing the economic value created by people and optimizing the performance of people-dependent operations.

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